Privacy Policy

Who we are

Grow Waas Ltd is a Birmingham-based B2B fresh produce supplier. We supply fruits, vegetables, salads, herbs, berries and related produce to restaurants, cafes, caterers, quick food enterprises, cloud kitchens and other food businesses.

Grow Waas Ltd is the data controller of personal information when Growwaas determines why and how such personal information is handled.

This Privacy Policy applies to your visit to our website, contacting us, creating an account, requesting a quote, placing an order, receiving a delivery, subscribing to marketing, or otherwise interacting with us.

Our contact details

Grow Waas Ltd
The Hub
Nobel Wy
Birmingham
B6 7EU
United Kingdom

Email: info@growwaas.co.uk

What we gather

The kind of Personal Information we collect depends on your interaction with Growwaas.

Identity and contact information

• Name
• Job title or position
• Business or trading name
• Email address
• Telephone or mobile number
• Billing address
• Delivery address

Business information

• Company or organisation name
• Business type
• Trading or delivery locations
• Purchasing requirements
• Delivery requirements
• Account information and account status

Order and transaction information

• Products ordered or requested
• Order quantities and prices
• Order history
• Delivery instructions
• Invoices and credit notes
• Payment status
• Refund information
• Correspondence relating to an order

Payment information

Payments may be processed by third-party payment processors. Where payment data are entered directly into a payment provider's system, we generally do not receive or keep your full card details.

We may receive limited information about the transaction such as payment status, payment method and transaction references.

Account information

If you sign up for an online account, we may process your username, email address, encrypted login credentials, saved addresses, account preferences, order history and account activity.

Communications

If you contact us through our website, email, telephone or other means of communication including inquiries, quotation requests, complaints, feedback and customer-service communications, we may retain the information you give us.

Technical information

When you use our website, we may collect technical information, such as your IP address, browser, device type, operating system, referring page, pages visited, approximate location, website interactions and cookie identifiers.

How do we collect information

Information you give us directly

We collect personal information about you when you:

• submit our website contact form;
• create a customer account;
• place an order;
• request a quotation;
• contact our sales team;
• provide delivery instructions;
• subscribe to communications; or
• otherwise communicate or conduct business with us.

Automatically collected information

When you visit our website, we may gather technical information by way of cookies, server logs and similar technologies

Business and public sources

Growwaas operates mostly on a B2B basis, and hence we may also collect relevant business contact details from reputable sources such as company websites, Companies House, business directories, professional networking platforms, referrals and trade events.

Where this information identifies an individual such as a director, owner, chef, purchasing manager, employee or sole trader, we treat it as personal information where it applies.

How we utilize your info

Inquiries & Quotations

We may use your information to respond to your inquiries, understand your produce needs, provide quotations, discuss availability, and establish a potential business partnership.

Contracts

We may process personal information to:

• accept and process orders;
• supply products;
• communicate about stock or substitutions;
• arrange and complete deliveries;
• issue invoices;
• process payments;
• manage refunds or credits; and
• provide customer support.

Account administration

We utilize information to create and manage customer accounts, authenticate users, store order records and safeguard accounts from unauthorized access.

Delivery and logistics

We may utilize names, contact details, delivery addresses and delivery instructions to prepare, send, track and finish deliveries.

Accounting & Regulatory Compliance

We may also handle and maintain information for accounting and tax purposes, record keeping, fraud prevention, regulatory compliance and the establishment, exercise or defense of legal claims.

Operation and security of the website

We may utilize technical information to operate, protect, troubleshoot, and improve our website and to detect suspicious or fraudulent behavior.

Website optimization and analytics

Where we are allowed, we may utilize analytics data to study how visitors to our website use it, how they find us, what pages they are interested in, and how we may improve website performance and usability.

Marketing

We may contact existing or potential business clients about fresh produce, seasonal availability, product ranges, price, delivery services and relevant offers if permitted by law.

The restrictions that apply may depend on the sort of organization you are contacting and how you are communicating with them.

You may tell us at any moment that you do not wish your personal information to be used for direct marketing.

The legal grounds we use

Contract

We may process information if it is essential to take measures before entering into a contract or to perform a contract, for example, processing an order, organizing a delivery or replying to a quotation request.

Legal duty

We may process personal information as necessary for compliance with applicable legal, accounting, taxes or regulatory obligations.

Legitimate interests

We may process information where reasonably necessary for our legitimate business interests, provided those interests are not overridden by the rights and interests of the individual.

This may include customer service, website security, fraud prevention, business administration, improving our services and certain B2B marketing activities.

Consent

Where applicable law requires consent, we will ask for it. Where processing is based on consent, you may withdraw that consent at any time.

Cookies and similar technologies

Our website may use cookies and similar technologies to operate website functionality, maintain user sessions, support customer accounts, remember shopping baskets and protect the website from misuse.

We may also use analytics, preference or marketing technologies where appropriate.

Further information about cookies used on our website may be provided through our cookie banner, cookie settings and Cookie Policy.

Whom we share data with

We don’t sell your personal information.

Where necessary to operate our business, we may share relevant personal information with groups of recipients including:

• payment processors;
• banks and payment-service providers;
• delivery drivers;
• couriers and logistics providers;
• website hosting providers;
• IT and cybersecurity providers;
• e-commerce and website platform providers;
• email and communications providers;
• analytics providers;
• customer-management systems;
• accountants, insurers, lawyers and other professional advisers;
• HM Revenue & Customs;
• regulators, courts and law-enforcement authorities where legally required.

Where another organization handles personal data on our behalf, we will try to put in place adequate contractual and security procedures.

We may also share personal information as appropriate in conjunction with a sale, merger, reorganization or transfer of all or part of our business, subject to applicable legal requirements.

International transfers

We may employ technology or service companies that process personal information outside the United Kingdom.

If we transfer personal data worldwide, we will take the precautions necessary by applicable UK data protection law to protect the data.

Depending on the circumstances, this could include transfers subject to UK adequacy requirements, approved contractual safeguards, the UK International Data Transfer Agreement, the UK Addendum or some other legally recognized transfer mechanism.

Should you require any further details concerning precautions connected to foreign transfers, please feel free to contact us.

How long we keep your information

We will retain personal information only for as long as is reasonably necessary for the purposes for which it was collected, including for the purposes of meeting any applicable legal, accounting, tax, regulatory and dispute resolution requirements.

Retention periods will vary based upon the information.

• Inquiry information may be retained for as long as the inquiry or possible business relationship is relevant.
• Customer account information may be retained for as long as an account is active and for a reasonable time thereafter.
• Transaction, order and invoice records are generally kept for up to six years or longer as required by law.
• Customer service and complaint logs may be retained for a reasonable duration after the issue is handled.
• We may keep information on suppression lists when we need to continue to honor your request not to receive marketing.
• We may preserve information in an anonymized form where it can no longer identify a person.

We may retain information in anonymised form where it can no longer identify an individual.

How we safeguard information

We take reasonable steps to secure your personal information from unauthorized access and unintentional loss, misuse, modification, disclosure or destruction. We do this using appropriate technical and organizational methods.

Personal information is only accessible to those individuals and service providers that have a valid business need to obtain such information.

No internet transmission is ever completely secure, but we review and enhance our security measures where we feel it is appropriate.

Your data protection rights

You have certain rights over your personal information depending on the circumstances and the lawful basis we rely on.

Entry

You can get a copy of personal information we possess on you, and ask us if we process your personal information.

Correction

You can request that we correct personal information you think is inaccurate or incomplete.

Deletion

In some instances, you have the right to ask us to erase your personal information.

Limit

In some cases, you may require us to restrict the processing of your information.

Objection

In certain circumstances, you may object to processing based on our legitimate interests.

Data portability

Where this right exists, you may have the right to receive some personal information in a structured, frequently used and machine-readable format.

Agree to withdraw

Where we rely on consent, you can withdraw your consent at any time. Withdrawal of consent does not impact the lawfulness of processing carried out before withdrawal..

Some rights are subject to caveats and exceptions under the law and do not apply in all circumstances.

In an effort to protect personal information from unauthorized disclosure, we may need to verify your identity before replying to some requests.

Complaints

If you have issues about how Growwaas handles your personal information, please get in touch with us so we can investigate your concern.

You also have the right to complain to the UK data protection regulator, the Information Commissioner’s Office (ICO)

Visit: ico.org.uk

Third-party websites

We may provide links to third party websites or services on our website. Growwaas is not responsible for the privacy practices of such other third parties.

We suggest that you review the privacy information of any third party service prior to giving it any personal information.

Special category Data

Growwaas generally does not need to get any special category personal information such as information relating to health, ethnic origin, religion, political opinion, sexual orientation, biometric information or trade union membership to be able to supply fresh produce.

Please don't send any information unless essential and clearly asked for a valid purpo

Automated decision-making

We do not take choices based exclusively on automated processing, including profiling, that have legal effects concerning you or similarly significantly affect you.

If this changes in accordance with the law, we will provide you with the appropriate information.

Modifications to this Privacy Policy

We may alter this Privacy Policy from time to time if there are changes in our business, website, service providers, processing operations, or applicable regulatory requirements

The latest version is published weekly.